About us

Shops, which are part of NOVCO group of companies are united under the umbrella of MyBrands.

The main direction of the company's activity is retail trade

MYBRANDS.AZ offers you the opportunity to buy the latest items from the world of fashion

The Company incorporates the network brands widely known around the world like Liu JO, Coccinelle, Tommy Hilfiger, Calvin Klein, Bebe, Adidas, Lacoste, Monnalisa, Pablosky, adL, Accessorize, Monsoon, United Colors of Benetton, Benetton Kids, Sisley, OVS, SIX, IAM.



world famous fashion brands in one online shopping platform



years of experience in fashion industry 


90 K +

MyBrands card holders 



types of MyBrands card 

In a world that constantly moves forward, and is also concerned with glamour and maintaining  its appearance, there are people who look at style from a completely different angle. Regardless of what the people who perceive the style as glamor and chic think, we see the world in a different way. Mybrands Company  focuses on reliability and offers carefully selected items. We strive for perfection in details even in the smallest things, as it makes  the entire product worthwhile and precious. MYBRANDS.AZ is the largest catalogue of stylish clothing and accessories in Azerbaijan.


Regardless of what the people
Regardless of what the people

Our mission

To create the largest supply of global brands that offer the highest quality products. We want to provide you only with reliable products, as we are fully responsible for the high quality of our offer.

Our mission

A Friend, not a Client

We started our work by approaching our clients differently. We want to completely understand the needs of our customers and improve our image thanks to their trust in us. We are fully aware of the fact that every customer is our friend.