Tommy Hilfiger set a new bar for an industry saturated with collaborations. In the new season, he invited “Grammy” winner Gabriella Wilson, known as H. E. R, and British racing driver Lewis Hamilton for collaboration.
One celebrity is good, and two are better.
References to Lewis's style can be seen in jumpsuits that resemble the uniforms of “Formula-1” racers. The “Loyalty” lettering on oversized hoodies and t-shirts repeat his tattoo. Gabriella introduced new rules from the dress code of musicians to the collection. The relaxed silhouettes, street style and lots of neon are reminiscent of the style of Billie Eilish, the main pop star of the new generation. The collection includes tracksuits paired with Panama hats and white sneakers, t-shirts with the triple logo of Tommy, Lewis and Gabriella, and gray hoodies as a must-have wardrobe base.